Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Merchant services exist to help businesses process credit card payments. You might know them by the name “credit card processors.” Regardless of what you call them, choosing the best merchant service isn’t easy. The […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Think back to the last time you saw one of those giant, clunky fax machines sitting around. It’s probably been a while, right? While that old-school hardware is undoubtedly outdated, faxing isn’t dead by […]
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on […]
Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. But it’s not just YouTube—Instagram’s video content consumption has shot up by […]
LinkedIn boasts of upwards of 600 professional profiles on its platform – a brawny number of working professionals looking to gain connections. Stating that the platform is a true powerhouse with unlimited potential is no exaggeration. While the platform is a largely untapped ripened dais for the B2C industry too, it is especially for those […]
A well-rounded email list is the heart and soul of any successful business. From email marketing to newsletters, the prospect of sending emails as a company is a great tool for conversion of leads to potential customers or generating new leads. However, with 3.8 billion users, getting ahold of emails can be a challenge. To […]
How often have you purchased a product or a service through an email? Let me guess – Many, hardly any? It might come as a surprise but on every $1 you spend on email marketing the average ROI is $42. Here’s the question – Should you be missing out on this valuable conversion opportunity owing […]
Want to get in touch with someone new but don’t know how? Anybody in the professional space will attest to the fact that an email is the most efficient and sophisticated mode of contacting someone, with the highest rate of reversion, especially if you’re doing it for the first time. But how to find someone’s […]
Have you ever bought something because someone you admire vouched for it? Probably so, right? That is how influencer marketing can help you promote your products and increase sales. You should collaborate with content creators and influencers in your niche to promote your brand. They already have a targeted following and can help your brand […]
One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online. And, it’s not just consumers who are reading the news online. It’s just about everyone. […]
